THIRD PLACE “WISH YOU WERE HERE” ONLINE VOTED WINNER 2011

AIGA: The Professional Association for Design, Detroit Chapter; postcard contest

BACKGROUND

AIGA Detroit gives local designers an opportunity to compete in a postcard design contest (accompanied by a 140 character limit description) that depicts beautiful places to visit throughout the State of Michigan.

OBJECTIVE

'Wish You Were Here' is an image campaign in which Michigan residents contribute pictures of their favorite place in Michigan, refocusing the unfriendly lens on the bad rap in the media over the past few years.

GOAL

Winning postcard entries will be printed and mailed to AIGA chapters across the country to help spread the word that there are still 'countless postcard-worthy' activities and places to enjoy in Michigan.

RESULTS

• One of 150 total entries received; submission narrowed down to one of 48 finalists

• One of the top 25 postcards to advance into final round where Michigan enthusiasts used online voting to determine final winners showcased at Detroit gallery event and reception

• 2011 Third Place Winner; one out of 25 top winning postcards printed and mailed to AIGA chapters throughout the country
Gallery photography by Jocelyn Gotlib  All Rights Reserved.

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